Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

Thursday, September 10, 2009

Tweet Your Way to a New Job Presentation

Last night I presented Tweet Your Way to a New Job to the Greater Seattle Jewish Business Network (GSJBN). I talked about my experience using Twitter to help in my job search. We had some great discussions around job searches and how to use social media to further your efforts. I think several people found it helpful. The presentation is posted here.

Next week, I will be presenting again to the Internet Marketing Conference- Vancouver. Then on September 23, I will also make the presentation to the Eastside SIG of the Puget Sound Chapter of the American Marketing Association (PSAMA.

I’d love to hear your feedback and experiences in using social media as part of your job search.

Reblog this post [with Zemanta]

Wednesday, June 3, 2009

97% of Twitter members think brands should engage with customers on Twitter

There have been a lot of studies of Twitter users lately. Have you seen this study by PMN that says only 22% of Gen Y consumers are using Twitter. Or this Harvard Business Review study of 300,000 users reveals that the 10% of Twitter users account for over 90% of Twitter messages sent. The Harvard study also determined that:

  • “Men have more more reciprocated relationships, in which two users follow each other.”
  • "Men have 15% more followers than women."
  • "An average man is almost twice more likely to follow another man than a woman."
  • "An average woman is 25% more likely to follow a man than a woman."

Interesting stuff!

Well, I’ve got my own interesting study to share. Recently Peter Sorgenfrei and I conducted a survey of 208 Twitter members to learn their perceptions of brands on Twitter. We asked 6 questions and then some demographic questions. This is a exact repeat of the “Do I want to follow your brand” survey that we ran last fall.

question1 May 09

As you can see, 97% of users believe that brands should engage with their customers on Twitter. Other highlights are:

1) The majority also have a better impression of brands that use Twitter for customer service (88%). This is 7 percentage points higher than the original survey.

2) Proper usage of Twitter however, is paramount as 90% of users would frown upon poor or inappropriate brand use of Twitter. This is equivalent to the results found in the original survey.

3) The power of a relationship is extremely strong on Twitter. 80% of respondents would recommend a company based on their presence on Twitter, a huge 20 percentage point increase from the prior survey and 84% of Twitter users will reward those brands they have key relationships by being more willing to purchase from them. This was a 5 percentage point increase from the original survey.

4) Influencers: More than 80% of respondents have 100+ followers and almost 35% of respondents have posted more than 1000 Tweets since they signed up for the service.

Twitter Brand Perception Survey 5 09
Feel free to download the images or slides as well.
This work is licensed under the Creative Commons Attribution 3.0 United States License. To view a copy of this license, visit Creative Commons or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Wednesday, May 20, 2009

Twitter Presentations

Last week at the WOMMA University conference, I was one of the leaders of the workshops focused on optimizing your Twitter performance.  As a takeaway for the attendees, I sent links to a few Twitter presentations that I had created. 

A few months ago, I presented Become a Twitter Ninja at a webinar sponsored by The Society for Word of Mouth.  The webinar and presentation seemed to be quite popular, especially on Slideshare.

 

As a follow-up to that presentation, here is Become a Twitter Grandmaster.  This presentation has already been a featured presentation on Slideshare as well.

Feel free to download the presentations and let me know if you have any questions.

Monday, May 4, 2009

140: The Twitter Conference – Who’s in?

Every day we hear about Twitter’s popularity - Record number of users, new celebrity members, Ashton Kutcher and his 1,000,000 followers. Another indicator of Twitter’s growth and popularity is the number of conferences popping up. Jeff Pulver is putting on his 140 characters conference in New York on June 16 and 17th. There is a one day conference, Twtrcon, in San Francisco on May 31st. And on May 26th and 27th, the Parnassus group is presenting the 140: The Twitter Conference at the Computer History Museum in Mountain View.

So where will I be? I am excited to join the 140: The Twitter conference as a speaker. I will be co-presenting a session titled: "Mining Twitter: Extracting Value From Conversations and Connections", where the latest tools and techniques for monitoring your brand will be discussed. I think this conference is fantastic because I will join fantastic speakers like 3 members of the Twitter team including API lead, Alex Payne as well as Jeremy Pepper, Jeremiah Owyang, Robert Scoble, fellow Seattleite Kathy Gill, Warren Whitlock and Jennifer Leggio. Great company, don’t you agree?

I agree with Jennifer when she says on her blog, “I might be slightly biased, but the topics at this particular Twitter conference seem to be centered and focused on real-world use scenarios, not just grandiose marketing ideas. If you’re serious about implementing Twitter as part of your strategic marketing practices, or want to use it to build a brand, this is the con to be at”. This is also the only conference that has a very strong developer track as well!

To register visit the official site. The conference is an extremely affordable $249, but you can save 10% off the standard two-day pricing by entering the code 140tcr6 when you check out. And if you tweet about it, make sure you use the #140tc hash tag.

Please let me know if you are coming as I am sure there will be some great tweet-ups and I'd love to chat face to face. It’s an event not to be missed.

Sunday, March 1, 2009

Twitter: To DM or not to DM

You might think that the reasons for using a direct message (DM) on Twitter are pretty obvious, right? After all, we use it to send private, email like messages. But why go private in the open, transparent fish bowl of Twitter?

My good friend and social media expert (there, I used the term, but she really does know her stuff), Zena Weist, gave some great insights about the importance of DM’s. She uses DM’s to improve the Signal to Noise Ratio (SNR) of her twitter stream by pulling out conversations that are primarily one to one. Thus, the SNR for her other followers isn't impacted. Pretty interesting, and very respectful of one’s Twitter followers, don’t you think? Following up on the conversation, via DM, of course, we crowdsourced the question and here are some examples of what you said:

FireShot capture #1 - 'Twitter _ Andrea Meyer_ @warrenss I use DMs when i ___' - twitter_com_AndreaMeyer_statuses_1260812257

FireShot capture #2 - 'Twitter _ unhatched_ @warrenss I'm more lax wit ___' - twitter_com_unhatched_statuses_1260577524

FireShot capture #3 - 'Twitter _ Kari Rippetoe_ @warrenss I DM when I want ___' - twitter_com_KariRippetoe_statuses_1260424078

FireShot capture #4 - 'Twitter _ Roger Courville_ @warrenss great question, ___' - twitter_com_1080Group_statuses_1260551655

FireShot capture #5 - 'Twitter _ Laurie_ @warrenss Don't DM much, b ___' - twitter_com_MobileMommy_statuses_1260578584

David Hoang DM’d with a great analogy, “I use @ replies like the Wall on FB... public broadcast to a specific person. DMs are for my/person's eyes only :)”

Based on everyone’s feedback, a poll was set up on Twtpoll to determine the primary reason for a DM.




No surprise that 49% of you agreed with the original premise, to have a private conversation. But I was surprised to see that Zena’s insight about keeping the Signal to Noise Ratio down for her follower’s was second with 31%. How about you? Any surprises in the answers? Any other reasons to use a DM?

Reblog this post [with Zemanta]

Wednesday, February 18, 2009

Big video from Radian6 and news too.

da If you’ve been long time reader (thanks, Mom), you may have noticed that I don’t blog much about my work. Kind of like the separation of church and state. Actually in the past, I worked for a company that didn’t really appreciate blogging. But now at Radian6, there is obviously a strong understanding of the benefits of blogging in social media. Many of the principals like CEO Marcel LeBrun and VP of Marketing and community David Alston blog. In fact, I highly recommend Marcel’s blog, Media Philosopher, and David’s TweetPR. Also, don’t forget Amber Naslund’s very popular Altitude Branding.

Now on to the lead. We’ve got a new release coming out shortly at Radian6. It’s pretty major and we think our customers will be quite pleased. The multi-talented David Alston even created a song and video, summoning the great Johnny Cache.

Sing along!

There's a new release a comin'
It's coming round the bend,
Developments seen no sunshine,
since, I don't know when,
New slice'n dice'n features,
all part of the plan,
Unleash those analytics,
oh you know you can.

Mama always told me,
listen's number one,
And comments are the building blocks of con-ver-sation.
Yes posts they are important,
but so are replies,
Now when you see something go viral, you'll know completely why.

I bet there's people speakin' bout their favorite brands out there,
They're probably asking questions & hoping that you'd share,
Source tagging is coming,
and organized you'll be,
So let those people keep a talkin'
You'll have the history.

Well if we freed you from the dashboard,
And if emails all you had,
Real-time notifications wouldn't be that bad,
You'd know all the conversations,
no matter time of day,
And you'd monitor social media,
cause you had a way.

Ok, so what’s the Twitter angle? We shared the link to the video and it seemed like everyone loved it!

zw

Over 30 people retweeted it.

rt

And many people gave it a digg! You can too. Or check out more photos of David singing. As you can see, we have a lot of fun at Radian6.

Reblog this post [with Zemanta]

Wednesday, February 11, 2009

Become a Twitter Ninja

Today I was fortunate to present a webinar with the great folks from The Society for Word of Mouth, Ben McConnell and Jackie Huba, Become a Twitter Ninja. We had a great crowd on the webinar, all excited to learn more about taking the next step on Twitter and engaging with their audience. That was exciting to see.

Feel free to download the presentation.

AS you would expect from a Twitter webinar, there was some great dialogue/ feedback on Twitter. Here are some sample comments:

swom2



Reblog this post [with Zemanta]

Friday, January 2, 2009

Twitter’s stream of consciousness

Does the minutiae of Twitter have any real meaning? What if you could learn from your “I’m having a ham sandwich” Twitter moments by plotting your snap judgments and feelings on a graph?

One of the things we love about Twitter is the ability to lifestream our personal digital history and share it with our friends and followers. Although we are creating lasting digital moments by passively documenting our lives, we feel that this history of our minutiae is pretty much noise. However, is that really the case? A new application, Plodt, was created to help make sense of our personal history. According to Plodt, the little things actually are interesting and by ranking these moments on a timeline, one can find insights in our daily activities.

seawinkle

Plodt was founded by Mike, Demetrie, and Amanda of Seawinkle who created Plodt because they don't think of Tweets as so much noise or ephemera, but rather as valuable details about your life. Developers Mike and Demetrie are former interns from the Microsoft Research lab who met at NYU’s School for the Arts. You may recognize the third founder, Amanda Hesser. Former food writer and food editor of the Sunday Magazine for the NY Times, Amanda has been lifestreaming and documenting her life for several years in print, for example, via the Food Diary columns that she wrote from 2000-2002 and her best seller, Cooking for Mr. Latte: A Food Lover's Courtship, with Recipes.

By adding a category and a number to the end of your tweet, Plodt is able to graph your history and help you get more value out of your daily tweets. In the sample Plodt chart below, you can see that Amanda has had a pretty enjoyable food (purple) period with the exception of a mediocre croissant on 12/19 (3) and what must have been awful french fries and beer on 12/30 (.3).

amanda

Based on Amanda’s background, it should be no surprise that there is a strong food element to Plodt. Each week, fans of Bravo’s Top Chef share their impressions of the contestants with Twitter and Plodt. It reminds of the commercials rating game that Jeremiah Owyang organized during last year’s Super Bowl. Just think how much easier it would have been if we could have graphed the commercials with Plodt.

Twitter is the closest social media ever gets to a stream of consciousness whereby we document what we think, what’s in our mind at the time, what we think about our daily life. Now with a tool like Plodt, we can make some sense out of it all. So the challenge is what would you like to learn from your Twitter stream, what would you want to measure and if it could be measured, would you tweet any differently?

Reblog this post [with Zemanta]

Wednesday, December 3, 2008

Around the World in 140 Characters – Notes from Ev’s speech to Churchill Club

Evan Williams of TwitterImage by Adam Tinworth via Flickr

We all know that Twitter excels at events, enabling us to connect with others, take notes, and report on what’s happening. But what happens to the notes after the event? But are they really helpful? Coherent? We never really look back at the notes and reassemble them into a full report. Hopefully, after you read this, you will believe that Tweeting at events is invaluable.

Last night at San Francisco’s Churchill Club, Evan Williams was interviewed by Kevin Maney, Contributing Editor, Condé Nast Portfolio in a talk entitled, “Around the World in 140 Characters: Sound Bites on Twitter, the Web, and Surviving the Economic Meltdown”. Tweeters Shel Israel, Matt Perez, Marissa Coughlin, Cindy Waters, and the Churchill Club took notes and I’ve attempted to reconstruct the notes into an article based only on what was tweeted. You can find Shel’s insights as well as reports from Kevin Maney and the NY Times.

Monetization

The old biz model question. @ev of course won't say how, but vows they will. Advertising possible but not likely.

We don't make money...yet! There's a lot of potential for revenue in the future."it seems clear to me that we can make money." We raised more money than we originally planned & they are hiring less. Is more cautious than he was before.

But the company does not want to have to look for more financing in 2009. It's a bad year for that We're trying to get Twitter into a position where we don't have to raise $ in mid-2009. Revenue more of a priority now. If need be we can bootstrap. Confident but cautious. Since the financial crisis, Twitter has changed course. We will focus on revenue sooner. He had planned to wait until 2010. May be looking for revenue in Q1 2009.

@ev doesn't see a big future inside enterprise. It's just not designed for internal use. Focus on global network. More likely they will offer corporate services. Also retail transactions. Marcom services such as Starbucks is using. @ev is excited about little things--the coffee shop down the street who post about a special, once daily.

In Japan partnering with @joi ito & they use ads. They split rev. "It's OK but not a slam dunk. Japan model is not replicable in the US. Necessarily. Not focused on internationalizing yet. Undecided on partnering elsewhere. Consumer Internet companies need to be international by day 1, and will have clones by day 7.

Our threat is people seeing the concept and thinking they can kick our butt. We're still tiny compared to the big guys.

Community

Twitter started out with the geeks but it's never been just a geek-centric interface. It has a broader appeal.No generational split on Twitter, essentially said there is no age skew. But the userbase skews older than people think. College age goes for Facebook.

Election night was the peak usage for Twitter. But it was a plateau. Now that number is daily. twitter peaks for events. When CNN called Obama the winner was their biggest moment prior to that might have been the iPhone announce "we've evolved." @ev says @barackobama has the most followers, but he hasn't tweeted since elected. There are at least 200 newspapers on Twitter, pushing out feeds or providing original content. @LATimes lets you get specific topics.

Disasters have been good for Twitter. People turn to us in crises like fire and earthquakes--but we are vulnerable to misinformation. @ev says Indian government asked them to shut down Twitter during the crisis last week when people were tweeting about it.

Stability

The company had a lot of tech problems. Had scaling problems since Mar 07 until Jul 08. Last 4 mos its running OK. @ev says we have completed firefighting mode and now we can start improving and growing. Amazing we are doing so well considering these problems.

User Experience

@ev says no one understands Twitter, old and young. Big problem is people signup & don't know where to start. Focus on fixing. Helping people find FB friends on Twitter. @ev says that twitter will make it easier to let people "silo activities" so that they can have different conversations for family & business. we've removed more features from Twitter than we've added, We want to give people better tools but Summize integration IS coming. Search tool helped in #mumbai.

Twitters new tag line: Twitter let's you find people, events, organizations you care about in real time wherever you are.

Future

@ev says that he learned from Google that focus is the most important thing. @ev has ideas for future. He's not good at seeing the future. @biz & @jack are more visionary. But we feel it through osmosis. @ev worked on Blogger for 6 yrs and Twitter will dwarf it.

Ev said the company has found its groove & he sees no end in sight to growth. It comes down to execution. We sense it when we go to dinner with friends and Twitter is what their friends are talking about it. We are not driving the train. Trying to see where the tracks are going.

History

Twitted first launched as twtte.com. @ev says he hardly ever blogs now that he's on Twitter because he usually tweets. Blogs and Twitter are complementary, Twitter just part of new ecosystem. BTW sold Blogger to Google very early on.If he had held... who knows.

Great interview by Kevin Maney, excellent reporting by Shel Israel, Matt Perez, Marissa Coughlin, Cindy Waters, and now I feel like I was there.

Reblog this post [with Zemanta]

Sunday, November 23, 2008

Shaq is keepin it Real on Twitter

w:Shaquille O'Neal of the w:Miami Heat.Image via Wikipedia

As Twitter has grown in popularity, celebrities have also jumped in. We’ve all gone crazy over Al Gore, Lance Armstrong, Dave Matthews, and Brea Grant and Greg Grunberg from Heroes. Earlier this month, everyone was excited that a Twitter account was opened to share the thoughts and blog updates from Britney Spears. However, as pointed out by Paul Glazowski in his Mashable column, Britney’s Twitter account was written by Lauren Krusk, Britney’s Social Media Director. Our celebrity obsession is so great that Eric Burke has even created a site to verify the authenticity of the celebrity.

However, not one of these celebrities has embraced Twitter in the manner that we all use it everyday. Not one of the people mentioned above follows more than 77 people (Brea Grant) except for Britney, but that is just a publicist oriented account. As you can see below, some update very sporadically. Now, one would assume that a reason why these people have joined Twitter is to engage with their fans, yet there isn’t a lot of engagement going on, is there?

Celebrity Following Followers Updates
Al Gore 1 19,736 5
Lance Armstrong 2 6,159 188
Dave Matthews 3 9.032 1,128
Brea Grant 77 3,486 671
Greg Grunberg 10 3,076 413
Britney Spears 1,555 8.970 42

However, another big personality has joined Twitter and this one as befits his style is leading the way. You may have seen that Shaquille O’Neal has actively joined Twitter. In just 4 days, starting with his first tweet announcing his presence, O’Neal has followed 267 people, almost 10,000 followers and updated an average of 30 times/day which is equivalent to his scoring average in his prime.

shaq

Much has already been written about Shaq on Twitter, from the NY Times article to Adam Ostrow’s Mashable article about how a skeptic was proven wrong with an actual phone call from Shaq. Can you believe that, he actually called a fan! And as we have come to expect from The Diesel, he is showing us his inimitable style, his personality, his candor, and his realness. He is responding to his fans, consistently as shown below.

seattle

xytrex

Shaq may say, “there can only be one me”, but as he said earlier today, “"most leaders r made. .wanna b sucessful, act like a leader”. Shaq is showing others how it’s done and he seems to be having a good time. Shaq is raising the bar for other celebrities to be real, be active, and actually engage with their fans. And it really shows the power of a passionate community like Twitter. Last week I wrote about how a league like the NFL can benefit by bringing its fans together with its players and now Shaq is leading the way!

Reblog this post [with Zemanta]

Tuesday, November 18, 2008

When’s the G7 Tweetup?

Inspired by Barack Obama’s success on Twitter and to a lesser degree, Gordon Brown, world leader’s are jumping on Twitter. Australian Prime Minister Kevin Rudd joined Twitter last week. In fact, the PM claimed that so many followers joined, that his Twitter page crashed. Obviously, that seems pretty dubious in light of the fact that Al Gore joined Twitter and amassed over 5000 followers in an hour.

The most recent entrant is former Israeli Prime Minister and Likud Party leader, Benjamin Netanyahu. Netanyahu tweets in hebrew, but a new cool Twitter feature in search will translate all of his tweets with a click. Netanyahu has even copied Obama’s website style, it’s colors, fonts, videos, and icons.

bibi

Having witnessed the power of the web in the US presidential election campaign, world leaders are engaged in a high-tech arms race to win the hearts and minds of switched-on citizens. So friends to the north, where is Stephen Harper?

Reblog this post [with Zemanta]

Sunday, November 16, 2008

Oy, I’ve got such a Motrin headache

Jessica Gottlieb is a smart and very busy woman. She writes 4 blogs, one on sustainability at Celsias as well as Green Options, pop culture at National Lampoon and her own blog about parenting. Yesterday, this busy woman saw an ad for Motrin pitched to new mothers that rubbed her the wrong way and a viral movement started. As Jessica states, a few hours and several tweets later, MotrinMoms is the #1 search on Twitter, eclipsing SNL for the first time since Obama was elected.

jg

The campaign has certainly gone viral, but not in the way Motrin had expected. Katja Presnal, created a video on all the tweets that is getting lots of visibility on YouTube. She is also collecting links on her blog. There are currently over 50 blogs that have written about the #MotrinMoms controversy.

geekAs Lucretia Pruitt states, pissing off your target audience is not a smart strategy. Jessica explains why the ad campaign had such a pronounced impact, “Don’t pick on the weak.

New mothers are fragile. Motrin has proven, irrevocably that they don’t understand that Mothers are the ones in the grocery stores. Mothers clip coupons and build brands with discussion. Mothers get together and uplift one another.

So when you pick on a few new mommies, you get all of us.

The #MotrinMoms of Twitter will never buy Motrin again. Babywearing is best for baby and companies that support our babies get our dollars.”

Laura Fitton blogs about the missed opportunity and how Motrin should have listened to its audience on Twitter, both before the campaign to understand their target audience and during the campaign to get a feel for customer’s reaction. They still have not responded on Twitter, any blogs or on any of the other social networks. Reputation Management guru, Andy Beal explains in his blog, Taking a look at the negative Twitter conversations surrounding #motrinmom demonstrates that Motrin is, in just a few short hours, facing a huge reputation disaster–initiated by the very audience Motrin hoped to target, “Mama Bloggers.”

This episode further supports the research that we recently completed that Twitter members want to engage in dialog with their brands. Just think how quickly this issue could have been addressed and resolved, if Motrin had first listened to its target audience and then engaged with them during the campaign. Instead, they’ve got a headache that will require something much stronger than Motrin to fix.

November 17th Update:

The Groundswell continues….It seems like everyone on Twitter has written a blog post. The VP of Marketing for McNeil Consumer Healthcare issued an apology on Katja’s blog. David Armano has an insightful post looking at the impact on Google search results and offers great advice to brands that may be faced with a similar situation. Jeremiah Owyang’s post demonstrates the impact that the Motrin controversy has had using Twitter analytics and shares lessons learned. It will be interesting to see if there is more response from Motrin today or the issue just blows over as some are predicting….Stay tuned.

Reblog this post [with Zemanta]

Saturday, November 15, 2008

Be Safe. LA

Map of major Southern California area codesImage via Wikipedia

As often happens during crises, Twitter is first to respond and provide updates about what’s happening. Here are some great resources to stay abreast of the wildfires in Southern California. Nate Ritter, public service twitter extraordinaire has launched Crisiswire, a site that gathers real time crisis information to help the communities. They are currently tracking Sylmar Fires and Santa Barbara Fires separately. Of course, there is the fabulous LAFD providing Twitter updates and also a blog.

Unfortunately, the Red Cross has just one update on their Twitter account that is 24 hours old.

The most common Twitter hashtags to use are:

You can also find photos on Flickr and YouTube using the same tags.

Thanks to Tracy Lee, here are two great maps of the fires, one from CA Governor's Office of Emergency Services and one from grizzlehizzle that is updated in realtime. 

Be safe, Southern Cal and let us know of any other good resources to stay updated.

Reblog this post [with Zemanta]

Wednesday, November 12, 2008

Do I Want to Follow Your Brand?

A Survey of Brand Perception on Twitter

Recently Peter Sorgenfrei and Warren Sukernek conducted a survey on Twitter regarding users’ perception of brands on Twitter. We surveyed 240 people with 6 questions regarding interacting with brands. The survey and results are below. A couple of key insights:

  • Not surprisingly, most users (89%) agree that brands should engage their customers on Twitter.The majority also have a better impression of brands that use Twitter for customer service (81%).
  • Proper usage of Twitter however, is paramount as almost 90% of users would frown upon poor or inappropriate brand use of Twitter.
  • The power of a relationship is extremely strong on Twitter. 60% of respondents would recommend a company based on their presence on Twitter and 80% of Twitter users will reward those brands they have key relationships by being more willing to purchase from them.
  • Influencers: More than 60% of respondents have 100+ followers and almost 50% of respondents have posted more than 1000 Tweets since they signed up for the service.

Twitter Survey by @warrenss, Twittermaven blog and @researchguy, Sorgenfrei
– attribution appreciated. Documents protected by Creative Commons License.

I'd love to get your thoughts and insights. What did you think of the survey, the results, and most importantly, how companies can join Twitter?



Q1: “I feel brands should engage with their customers on Twitter”
89% of respondents answered favorably (agree or strongly agree) with just under 50% answering agree. Just over 10% of the audience disagreed with the
statement. Thus, the respondents are overwhelmingly in favor of
brands joining Twitter and having conversations with customers. This
should not be surprising as the majority of the respondents are
strong fans of the service.
Q2: “I have a much better impression of companies that use Twitter for customer service”
Eighty-one percent of the respondents either agreed or strongly agreed with the
statement. Just two percent strongly disagreed. Since several
companies such as Comcast, Zappos, Dell, and HR Block have become
notable on Twitter in using the service to resolve customer service
problems, they have made a favorable impression on their peers.
Q3: “I am interested in receiving special offers and coupons from companies on Twitter”
40% of respondents agreed with the statement and just 15% strongly agreed. So although the group was in favor of receiving special offers, there was a very strong dissent. Over 15% of respondents strongly disagreed which was the highest percentage in the entire survey.Twitter users are wary of over promotion and being bombarded with offers and coupons. This is in contrast to Q1, where just under 90% of respondents were very favorable towards a company resence on Twitter. One can conclude that the Twitter community wants dialogue and relationships from their favorite brands, not broadcasted impersonal coupons.

Q4: “If a company uses Twitter poorly or inappropriately, it would affect my overall perception of their brand”

88% of the respondents were in agreement (strongly agree or agree) with this
statement. This statement really resonated with the audience as it received the highest strongly agree score (50.5%) out of the entire survey. Correspondingly, strongly disagree had the lowest score in the entire survey for this question as well. The Twitter community wants to engage in conversation with their brands, but it will not tolerate poor practices from those companies. Although poor or
inappropriate use was not defined in the survey, that is assumed to include broadcasting messages, lack of responses, latency in response, follower spam.
Q5: “I would recommend a company’s product or service based on their
presence/usage of Twitter
”

60% of respondents were in favor (strongly agree or agree) with this statement. 16.7% strongly agreed. The strength of the Twitter relationship is such that it can positively impact brand perception and recommendations of that brand. Company Twitter usage and relationships has an impactful word of mouth effect. As seen elsewhere, offline word of mouth activities are affected by online recommendations and experiences.

Q6: I would be more willing to purchase a product/service from a company that has a relationship with me on Twitter”


Over 78% of respondents were in favor (strongly agree or agree) with this
statement. As described in Q5, the power of the relationship on Twitter is very strong. In Q6, the relationship appears to have an even stronger impact than Q5. The audience is more willing to purchase a product than recommend it. Respondents are willing to reward company’s who engage with them on Twitter by purchasing their product or service.
Demographic Questions

Q7: How many followers do you have on Twitter?
This question was fairly distributed with the largest (100-499) at 42% and the smallest (less than 50) at 12.1%

Q8: How many tweets have you posted since signing up for Twitter?

Interestingly, there was a tie for most popular answer between 100-499 and 1000-2999. The fewest respondents had <100. Based on the answers to questions 7 and 8, one can infer that most respondents are experienced Twitter users.
Q9: What is your age range?
Q10: What is your gender?


Document may be downloaded
This work is licensed under the Creative Commons Attribution 3.0 United States License. To view a copy of this license, visit Creative Commons or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Reblog this post [with Zemanta]

Sunday, November 9, 2008

How do you feel about companies joining Twitter?

Image representing Twitter as depicted in Crun...Image via CrunchBaseBrands are rushing to join Twitter. As we know, sometimes their execution is stellar and brands really get Twitter. Yet other times, some companies could use a hand on Twitter.

How do you feel about companies joining Twitter? Working with Peter Sorgenfrei of Sorgenfrei Research, we have developed a quick survey. Please take the survey, How do you feel about brands on Twitter?

Once the results are compiled, I will publish it here and Peter will publish on his blog as well.

Thanks so much!


Reblog this post [with Zemanta]

Thursday, November 6, 2008

Zappos: A lesson to be learned for all of us

Image representing Zappos as depicted in Crunc...Image via CrunchBasWe often talk about transparency and authenticity in social media as they are not just ideals but really the cornerstones of community and conversations. Too often in the corporate world, they are just buzzwords as their is often a conflict with company goals. Today, on Twitter, we saw that it is indeed possible for companies to be transparent and authentic.

Zappos
has often been discussed as a company that gets Twitter, connecting with customers and building word of mouth. CEO Tony Hsieh, an avid Tweeter has embraced Twitter like no other corporate leader. Today, Tony showed that accessibility, transparency, and authenticity are even more revered during bad times than good. Unfortunately, in an event that is becoming all too common, Zappos had to layoff 8% of its workforce today. Tony addresses the situation up front on his CEO blog, and on Twitter as well. The URL that he refers to is the posted link to his blog.







The Twitter community has responded to Tony and Zappos with empathy, encouragement, and lots of support. A few samples of that are listed below.





















To paraphrase Brian Morrissey and Zena Weist together, Zappos has demonstrated corporate transparency at its finest by treating this unfortunate reality of business with humility. As my grandmother would have said, Tony Hsieh, you are a real mensch. We can all learn from you, on both good days and bad.


Reblog this post [with Zemanta]

Monday, November 3, 2008

Have you seen these cool Twitter videos?

Some great Twitter videos this week:

  • Ev Williams, Twitter CEO interviewed by Bloomberg. He says that Twitter will implement its revenue plan early next year, using some sort of advertising.
  • Twitter vote report: Rocketboom interview with the developers of the Twitter vote report.
  • And my favorite, from Julia Roy, a new series that she calls Tweet week, where she talks aobut news on Twitter for the past week. Julia describes some new Twitter programs like Magpie, recommends Twitter related blog articles all done in her energetic, humorous and captivating style.







Have you seen them all? Which one did you like the best? Do you recommend any others?
Reblog this post [with Zemanta]