Innovative CMO, David Alston of Social Media Monitoring company, Radian 6, has created a partnership with Twitterati Chris Brogan to present a series of social media webinars this summer that integrate the webinar format with Twitter. What is a Twebinar? According to Alston on the twebinar site,
A twebinar is a webinar and Twitter mash-up where conversations take place in real-time before, during and after the webinar, on Twitter.
How Does a Twebinar Work?
It’s easy. Just follow the steps below:
- Sign-up for a webinar on a topic that interests you.
- On the day of the webinar, watch the presentation from your computer and receive information visually and verbally from the presenter(s).
- During the webinar, a parallel conversation takes place as participants comment, ask questions, and/or discuss the webinar series on Twitter. Follow the webinar participants on Twitter and join the conversation.
- Gather ideas and/or resources from a community of people with interests that are similar to yours.
- The result? A twebinar.
During the series, over 30 top social media experts and authors, Twitterati like Personality Not Included Author Rohit Bhargava, Forrester Community Manager and author of Strategies and Tools for Corporate Blogging, John Cass, PR Guru and creator of the Social Media Press Release, Todd Defren and The New Influencers author Paul Gillin will be interviewed by Chris Brogan to get their best thoughts on how tools like blogs, social networks, wikis, and podcasts are changing the way companies do business.
To me, it looks like the first effort to integrate the Twitter backchannel where we use hashtags and Twemes.com, directly with a live webinar format. FANTASTIC IDEA! The first twebinar is June 26th. I hope to see you there!