Tuesday, August 4, 2009


Yesterday I read how the NFL was fining players who tweeted from training camp. I guess that is not surprising since the NFL is the most buttoned-up sports league and I doubt that they really get social media. As we've seen countless times, all command and control messaging. So I guess Mark Sanchez won't be tweeting during halftime a la Shaq or CV31 here.
But to see this tweet from ESPN's Ric Bucher, now that's a shock. Pretty bizarre and not very fan friendly, if you ask me.

And I agree with Twitter newbie :) Robert Scoble. This is very lame!

What do you think? Is this the new trend in uptight sports and the media who covers them?

8/4 Evening Update
A more detailed Follow-up from the NY Times,

"The guidelines are more detailed than Bucher described them. But they restrict the freedom that ESPN employees might previously have enjoyed.

“We’ve been in the social networking space for a long time, and will continue to be there,” said Chris LaPlaca, an ESPN spokesman. “But we want to be smarter about how we do it.” He said that Bucher’s “interpretation of the policy is mistaken.”

The guidelines say that on-air talent, reporters and writers are prohibited from having sports-related blogs or Web sites and that they will need a supervisor’s approval to discuss sports on any social networking sites. They will also be restricted from discussing internal policies or detailing how stories are “reported, written, edited or produced.”

And from Mashable, a detailed report on ESPN's social media guidelines and Nate Smeltz, ESPN Publicist twitter response.