Thursday, November 6, 2008

Zappos: A lesson to be learned for all of us

Image representing Zappos as depicted in Crunc...Image via CrunchBasWe often talk about transparency and authenticity in social media as they are not just ideals but really the cornerstones of community and conversations. Too often in the corporate world, they are just buzzwords as their is often a conflict with company goals. Today, on Twitter, we saw that it is indeed possible for companies to be transparent and authentic.

has often been discussed as a company that gets Twitter, connecting with customers and building word of mouth. CEO Tony Hsieh, an avid Tweeter has embraced Twitter like no other corporate leader. Today, Tony showed that accessibility, transparency, and authenticity are even more revered during bad times than good. Unfortunately, in an event that is becoming all too common, Zappos had to layoff 8% of its workforce today. Tony addresses the situation up front on his CEO blog, and on Twitter as well. The URL that he refers to is the posted link to his blog.

The Twitter community has responded to Tony and Zappos with empathy, encouragement, and lots of support. A few samples of that are listed below.

To paraphrase Brian Morrissey and Zena Weist together, Zappos has demonstrated corporate transparency at its finest by treating this unfortunate reality of business with humility. As my grandmother would have said, Tony Hsieh, you are a real mensch. We can all learn from you, on both good days and bad.

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