Wednesday, May 20, 2009

Twitter Presentations

Last week at the WOMMA University conference, I was one of the leaders of the workshops focused on optimizing your Twitter performance.  As a takeaway for the attendees, I sent links to a few Twitter presentations that I had created. 

A few months ago, I presented Become a Twitter Ninja at a webinar sponsored by The Society for Word of Mouth.  The webinar and presentation seemed to be quite popular, especially on Slideshare.


As a follow-up to that presentation, here is Become a Twitter Grandmaster.  This presentation has already been a featured presentation on Slideshare as well.

Feel free to download the presentations and let me know if you have any questions.

Saturday, May 16, 2009

WOMMA rocks South Beach: Inside the numbers

I returned from a great WOMM U. social media and word of mouth marketing training event put on by WOMMA in South Beach. It was a great event and I got to lead a few workshops on Twitter. You can find those presentations, Ninja and Grandmaster. We’ve all experienced how Twitter enhances events via note-taking, sharing, reporting, and meeting others and that was certainly in evidence here. John Moore did a great job organizing and curating the conference tweets. Using our Radian6 listening platform, I hope to show some of the analytics behind it. There were 2035 posts dedicated to the conference over the last week.

topic trends

As expected, traffic spiked during the two days of the conference, peaking at 458 posts on Thursday, 5/14 with just a few less, 426 on Wednesday, 5/13. Of the 2035 posts, the majority, 95% were tweets. The remaining conversation took place in blogs, videos (mainly from Co-Brandit) and pictures (primarily from Josh Hallett). There were 432 retweets, with the majority occurring on the two conference days (157 on Wednesday and 214 on Thursday).

You can see a sample of the detailed posts below.

womma ron

The tag cloud below shows the most popular subjects on Thursday’s busy day.

topic cloud day 2

As you can see, Facebook, Myspace and Disney were popular presentations. The trend chart below shows the most active conference conversations as Yelp’s presentation was most popular on Day 1 and then the big three of Facebook, Myspace and Disney made up 69% of the activity on Day 2.

top 5 tweets

To better understand why Facebook was the most popular subject, please read John Bell’s excellent blog about the MySpace and Facebook face-off presentation, providing great insight into how marketers can work the platforms.

I loved the WOMM U conference, and as you can see from the graphs, so did the other attendees.

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Monday, May 4, 2009

140: The Twitter Conference – Who’s in?

Every day we hear about Twitter’s popularity - Record number of users, new celebrity members, Ashton Kutcher and his 1,000,000 followers. Another indicator of Twitter’s growth and popularity is the number of conferences popping up. Jeff Pulver is putting on his 140 characters conference in New York on June 16 and 17th. There is a one day conference, Twtrcon, in San Francisco on May 31st. And on May 26th and 27th, the Parnassus group is presenting the 140: The Twitter Conference at the Computer History Museum in Mountain View.

So where will I be? I am excited to join the 140: The Twitter conference as a speaker. I will be co-presenting a session titled: "Mining Twitter: Extracting Value From Conversations and Connections", where the latest tools and techniques for monitoring your brand will be discussed. I think this conference is fantastic because I will join fantastic speakers like 3 members of the Twitter team including API lead, Alex Payne as well as Jeremy Pepper, Jeremiah Owyang, Robert Scoble, fellow Seattleite Kathy Gill, Warren Whitlock and Jennifer Leggio. Great company, don’t you agree?

I agree with Jennifer when she says on her blog, “I might be slightly biased, but the topics at this particular Twitter conference seem to be centered and focused on real-world use scenarios, not just grandiose marketing ideas. If you’re serious about implementing Twitter as part of your strategic marketing practices, or want to use it to build a brand, this is the con to be at”. This is also the only conference that has a very strong developer track as well!

To register visit the official site. The conference is an extremely affordable $249, but you can save 10% off the standard two-day pricing by entering the code 140tcr6 when you check out. And if you tweet about it, make sure you use the #140tc hash tag.

Please let me know if you are coming as I am sure there will be some great tweet-ups and I'd love to chat face to face. It’s an event not to be missed.