Thursday, January 15, 2009


Radian6Many of you have not only been following the news of my job search on Twitter, but have also been extremely helpful in providing  job leads and support. And I am very grateful for that. I’ve shared the blog posts that several friends have written about my situation before, I’ve got great friends and Thank you for your support. Well, the fruits of everyone’s labors has paid off! In record time, too!

On Monday, I will be joining Radian6 as Director of Content Marketing. Radian6 is the leading Social Media Monitoring firm, helping companies and agencies listen, measure and engage with what’s being said about them on the web. Radian6 is an innovative social marketer, as the developer of the Twebinar.

In my previous role as a strategist at a large agency, I used the product with much success and it quickly became my favorite social media tool. I also had the opportunity to meet and speak with VP of Marketing and Community, David Alston and CEO, Marcel LeBrun many times at various conferences. I have always come away from the conversations, impressed and with a lot of respect for them and the amazing company that they have built.

I am sure that you have seen the recent news about the company’s other new hire, Amber Naslund as Director of Community. Amber is an amazing social marketer and community builder and I am so excited to be working with her as part of a great team. In just a week, she has already made a fantastic impact, engaging with customers and helping out. Did you see Geoff Livingston’s recent post, 2009 – Hot or Not, naming Radian6 the hottest Social Media Tool and Amber the hottest Marketing Blogger? What an awesome team!

So what does the Director of Content Marketing do?

I will be responsible for leading and executing the Company’s inbound digital marketing strategies which includes:

  • a focus on building relationships by providing valued content for use in various channels from Twebinars, website, events and online publications.
  • creation and sharing of engaging new information that educates our customers and helps them succeed.

And I found out about the job on Twitter! When I went public on Twitter that I was an economic statistic, Ken Burbary let me know about the Radian6 opening via a dm.

Shortly thereafter, David Alston and I shared dms. We spoke the next day, along with Marcel, took a break for the holidays and then the rest is history!

Much has been said about the power of networking in these tough economic times and we’ve all seen numerous examples of the strength of the Twitter community.

Thanks to David and Marcel for the great opportunity, and thanks to each of you for being a part of my community and helping me. I am so glad that my tenure as one of the unemployed is over in record time. I’m looking forward to a fantastic 2009!

Reblog this post [with Zemanta]


Beth Harte said...

Congratulations Warren!! You have joined an awesome team in Marcel, David, Marc, Amber and the others at Radian6! :)

Savvy Auntie Melanie Notkin said...

WOW what an amazing story! I have followed, admired and supported you from the day we met on Twitter, and continue to be an enthusiastic fan of how you leverage social media to engage community.
You received so much help with your job search on Twitter because you foster that type of support in others.

Radian6 is lucky to have you. We all are.

Congratulations! And thanks for sharing your story!


Amber said...


Big congrats. I couldn't be more excited to be working with you this year on all things Radian6. Looking forward to seeing you up in the great white north in a couple of weeks. Fantastic to have you on the team.


Mark Goren said...

Mazel tov, Warren. All the best and good luck to you in your new post!

Marcel LeBrun said...

A big welcome to you behalf of the whole Radian6 team!

I'm really looking forward to working together.

CEO, Radian6

Barry Hurd said...

Great to see that you landed a good home. I had covered your story in a social media job hunting article last week: great to see that your network created such a great landing.

2009 looks like it is off to a great start.

Marc said...

congrats Warren

Jim Gray said...

freaking rockstar!
that makes my friday,bro!

John Hossack said...

Congratulations Warren. I'm really glad to hear that you have landed yourself such a great opportunity. I look forward to hearing about what happens next.

Larry said...

Congratulations, Warren.
This sounds like the perfect gig for you. You are Twitter's best advertisement.

Has "advertwitter" been coined yet?

best wishes,

Warren said...

Thank you everyone for your kind words and support. We've got a great team at Radian6 and we are ready to do great things!

Dmitri said...

Congratulations Warren! Does this mean you will be relocating to Boston anytime soon? 27 days to go until pitchers & catchers report Ft. Myers! :-)


Laura Levitan said...

What a fabulous tale.....I am so proud of you and wish you all the best in this exciting new role!

adamcohen said...

Good things happen to good people Warren - thrilled to see this take shape. Congrats - and very curious to see the answer of Dmitri's question...

Warren said...

@dmitrigunn & @adamcohen I have been lucky, but not that lucky. Unfortunately no trips to Blue Ribbon BBQ and Mistral for me.

Laura, coming from a top networker like you, that means alot. Thanks,

wazaroff said...

Awesome news, congrats! I'm exceedingly happy for you!

Warren said...


Once again, thank you so much for your help and advice!

Heidi Culbertson said...

I am so happy for you. I think as the annals of social media history unfold, your recent journey will be more than a footnote - showing you to be a leader in transparency and utilizing social media and networks for real human effect. Good for you and great for Radian6! Congratulations!

Anonymous said...

Congrats! Sounds like a cool gig!

Connie Bensen said...

Congrats Warren!
Welcome to this wonderful niche - you'll love it.

I'm so glad that the numbers of us working remotely is growing! I'm also glad that you weren't a statistic for too long.

Hope to see you at Comm 2.0! You can tweet/stalk me again. ;)

Warren said...

@Heidi - I don't know how visionary my search was, but I certainly appreciate your perspective - Thanks.

@Neal - Very cool gig, it should be a lot of fun.

@Connie - Working remotely is new for me, so I'm sure I'll be calling for advice. If I go to Comm 2.0, maybe I'll sit behind you and tweet you!

Mack Collier said...

Congrats, Warren! Yowza that's a helluva team Radian 6 is putting together!

Weave said...

Nice job, dude. Radian6 is a solid product - got a mini-training session from the Canadian staff.

Glad to hear of your success!

Anonymous said...

Congratulations Warren, that's exciting.